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Viva La Pizza!: The Art Of The Pizza Box

Read more fascinating stories on how the Detroit car industry shaped the city's pizzas, how Japan became one of the best places in the world to enjoy Neopolitan pizza, and how a Frenchman created the first pizza truck. And for more on the history of pizza and to discover the best pizza places on the planet - eat-in or take-out - get a copy of Daniel Young's Where To Eat Pizza, which features more than 1,700 pizza-parlour reccomendations, including Scott's tips for New York City.

Viva la Pizza!: The Art of the Pizza Box

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One pizza connoisseur, Scott Weiner, took the study of pizza boxes so seriously, he catalogued over one hundred boxes in his book Viva la Pizza!: The Art of the Pizza Box. His five years of pizza box collecting gleaned insights in the creative brand designs and innovative box engineering that have trended over the years.

"Viva La Pizza!" [Melville House, $18.35], a recently published collection of "weird and wild art" found on pizza boxes, illustrates just how innovative food sellers can be when designing packaging for their products.

Grand Central Market was declared the 10th best new restaurant in America by Bon Appetit Magazine, a pizza box connoisseur talks about why pizza box design is better overseas and an artist uncovers the unseen world of pollinators.

"A little slice of art." --Wall Street Journal"[This] new book answers questions you probably never asked."--USA Today"An intensely researched love song to [pizza boxes]." --Wired"[This] fascinating book shows pizza boxes like you've never seen, emblazoned with artful images so original and unexpected they would be at home in a food museum." --Sacramento Bee "The detail to which Wiener chronicles the boxes is kind of insane." --Hyper Allergic"One of the most effusive displays of love for corrugated cardboard the world will ever know."--The Independent (UK)"You may never have thought of old takeaway containers as works of art, but New Yorker Scott Wiener is so obsessed with their myriad designs that he's written an entire book about them."--Time Out (UK)"Scott has forgotten more about pizza than most people have ever known!" --Jeffrey Saad, Food Network "I never thought anybody'd be writing a book about this."--Tom Monaghan, founder of Domino's Pizza

(CBS NEWS) -- When it comes to pizza, one man is constantly thinking outside the box -- thinking not so much about the contents of the box, as the box itself. Here's Serena Altschul (This story was originally broadcast on February 1, 2015):

Most people toss their pizza boxes, but Scott Wiener isn't most people. He is a pizza aficionado who gives tours of notable New York City pizzerias. While Wiener always craves a good pie, he's fanatical about the boxes.

In the late 19th century, pies made their way to America with the wave of Italian immigrants, and they were wrapped in cheap newsprint or paper bags. It wasn't until the 1950s that pizza boxes were actually created.

"In the early years, there was always an old-fashioned pizza guy with a big mustache in front of the box," said Gil Korine, the president of Freeport Paper. "In more recent years, it kind of went into more of a cafe design."

And for less than 60 cents a box, pizza locations big and small are able to market themselves, using graphics created by people like Holly Del Re, the main designer at Freeport Paper. She has crafted more than 10,000 different box designs.

"Maybe not to my face," Wiener replied. "But I know when I tell somebody that I collect pizza boxes there's almost a moment when I have to take a deep breath and prepare myself for the look I'm going to get." 041b061a72


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